The fastest-growing demographic on social media is adults over the age of 40. With most people checking their phones several times a day, whether, on Facebook, Twitter, Instagram, or Snapchat, social media has become the most significant tool in your marketing toolbox. When was the last time a radio spot or newspaper ad went viral? If one of your Facebook or Twitter posts nails a topic or emotion, it can be liked and shared with other social media members and re-liked and re-shared, reaching an even larger audience. Consider a smart social media service the gift that keeps on giving.