Keyword research is the first step in a comprehensive SEO strategy. The goal of keyword research is generating a comprehensive list of the various ways customers search for the services your business offers. Our process starts with learning the ins-and-outs of each service offered by your business, followed by in-depth research into the different keyword variations that customers type into Google. Using a variety of tools, we get a close estimate of how many times people search for each term per month within your business service area. We develop our content strategy around the keywords with a measurable number of local searches that correspond to the services your business offers.