Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions. Our founder John Williams took the unconventional route and I quote, “I heard this story about a fish. He swims up to an older fish and says, “I’m trying to find this thing they call the ocean.” “The ocean? the older fish says, “That’s what you’re in right now.” “This?” says the young fish. “This water. What I want is the ocean!”.