Up to 61% of people research products and services online prior to making a purchase, and most, if not all of that research begins with a prospect typing a query into a search engine like Google. Because most users don’t look past the first page of search results, it is crucial for your business to rank on that first page. Landing a spot on that first page will drive considerably more organic traffic to your website. Not to mention higher quality traffic because those users are actively searching for the products and services you provide. The benefits of a high search engine ranking are endless.